In usability testing, many kinds of users familiarize to the product for the first time and everything may not be as obvious and simple as expected. Real first time use of the product combined to usability testing operated in real conditions will find out usability problems and ensure pleasant and effortless use of the product.
You will become blind to your product or service. Situation is natural because own product or service is simply too familiar and own employees cannot set themselves in the place or role of a new user. Not even friends or sponsored athletes can give objective user view and experience for the product. Testing Lab is professional in usability testing and our different methods find and solve usability related problems. In this way, product will become user friendly and product first time use will be easy and convenient. In addition to products and services, usability testing can be done for example for web stores or internet pages.